Growth Metrics Template
A comprehensive framework for tracking and measuring your startup's key performance indicators.
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Metrics Framework
Essential metrics for data-driven startup growth
Revenue Metrics
Monthly Recurring Revenue (MRR)
Total revenue generated from all active subscriptions
Annual Recurring Revenue (ARR)
Annualized value of your recurring revenue
Revenue Growth Rate
Month-over-month revenue growth percentage
Revenue per Customer
Average revenue generated per customer
Customer Metrics
Customer Acquisition Cost (CAC)
Total cost to acquire a new customer
Customer Lifetime Value (LTV)
Predicted revenue from a customer relationship
Churn Rate
Rate at which customers stop using your product
Net Revenue Retention (NRR)
Revenue retained from existing customers including expansions
Product Engagement
Daily Active Users (DAU)
Number of unique users per day
Monthly Active Users (MAU)
Number of unique users per month
Feature Adoption Rate
Percentage of users utilizing key features
Time in App
Average time users spend in your product
Growth Efficiency
Burn Rate
Rate at which company spends capital
Runway
Months of operation remaining at current burn rate
CAC Payback Period
Time to recover customer acquisition cost
Rule of 40
Growth rate + profit margin
Implementation Guide
Start by implementing tracking for Critical metrics first, then expand to High and Medium importance metrics as your data infrastructure matures. Regular review and analysis of these metrics will help drive data-informed decisions for your startup's growth.